Video Games, Narrative, Persuasion, and Creativity (V-NPC)

Head of research group

• Beatriz Legeren Lago

Researchers

Research Lines

• Interactive narratives and experiential design.
• Disruptive technologies for creativity and communication.
• Communication and monetization strategies in digital environments.
• Gamification and public relations in tourism and territorial branding through video games.

Services

• Strategic consulting for the development of interactive entertainment and advertising products: design advice, creativity analysis, business model analysis, integration of AI in design and advertising.
• Marketing, communication, and advertising services for the entertainment industry: coordination of activities in the gaming and advertising sector, analysis of communication and advertising campaigns in the field of electronic-sports (e-sports), analysis of communication, advertising, and marketing on different platforms; media and advertising planning and management.
• Research and analysis of audiences, markets, and stakeholders in the entertainment and advertising ecosystem: analysis of stakeholders and audiences involved, analysis of user and consumer behaviour, analysis of the advertising market.

Keywords

Video games, narrative, persuasion, creativity, interactive entertainment, gaming, graphic design, branding, advertising.

Scientific output