Research in Communication for Public Service (SEPCOM)

Head of research group

• Alberto Dafonte Gómez

Researchers

Research Lines

• Public service communication and social media.
• Application of narrative and viral entertainment formats to public service communication.
• International trends in public service communication.
• Quantitative and qualitative reception studies.
• Disinformation and fact-checking.
• Digital literacy.
• Artificial intelligence applied to communication.

Services

• Communication audit (communication strategies, tools, and products).
• Analysis of communication models.

Keywords

Communication, public service, fact-checking, social media, reception, artificial intelligence.

Scientific output